A good article on the joys of delicious pressed olive oil can be found here. And the Tuscan olive oil described matches the olive blog's experience. The author, Patricia Talorico, then goes onto describe it use in a mouthwatering passage:
"The fresh, sprightly oil was used as a condiment throughout the meal. We drizzled it atop steaming bowls of ribollita, the Tuscan white bean soup, and rounds of schiacciata con olio, a savory, flat Florentine bread. The oil also was a topping for thinly sliced roasted rosemary pork, sprinkled onto roasted red onions and butternut squash, dressed -- along with Barolo wine -- on a chicory salad and poured on top a bowl of soft, creamy zolfini beans."
Meanwhile another article on the price of olive oil and the possible differing impacts of Spain's drought and increasingly health conscious users. The price of good fresh local oil is low enough in most countries that you would think even price rises would not deter an increase in use.