Packaged Facts say the marketable health benefits, along with a growing consumer interest in Mediterranean foods and unique regional flavor choices, will help drive the olive oil market in the U.S., to surpass $1.3 billion by 2010. More here.
Chicago has a new specialty olive oil store called Old Town Oil. More here in an article in the Sun Times. They have oils from around the world but online little information beyond country of origin as to source.
the olive blog visited Ottawa's Byward Market over the weekend. It would be an understatement to say Canada is not noted for olive oil, though sadly with global warming, who knows what the future might bring. This was reflected in the market which only had imported olive oil. The Canada store (pictured) initially claimed to have only Canadian produce. On closer inspection they had Californian oil which they said was flavored with local produce. The La Bottega had imported Italian oil. Overall what caught our eye at the market was the huge size of the pumpkins!
The California Olive Oil Council has responded to the article in the New Yorker on the trade in adulterated olive oil by emphasizing its seal of certification for EVOO should be a reassurance for consumers. More here in their press release.
"The olive tree is surely the richest gift of heaven" famously wrote Thomas Jefferson. This article, in the Baltimore Sun, marks Independence Day by reviewing the history of food eaten on the day over the years. The article says Jefferson imported Italian olive oil. This article on his Monticello garden, however, claims he relied on domestic olive oil and that the imported variety was too expensive. Some sources say Jefferson tried but failed to cultivate olives in Virginia.
Rachel, a fellow olive blogger, left a comment with a link to her excellent blog. After a stint in Europe she and her mother are importing fresh olive oil from Umbria to Vancouver. Her website is at Amelia Oil. Readers will soon be able to follow her progress in an olive "somellier" course back in Italy. the olive blog wishes both ventures well.